No7 Lift & Luminate Serum Concealer review: two years and several repurchases in

I have been buying this concealer since around July 2023. Not testing it, buying it, repeatedly, with my own money, from Boots. That is the useful thing about this review: it is not a first impression, and I am still going to tell you the two things that are wrong with it.

I am part of the No7 Beauty Community, which is No7's advocate programme. It means I get product and vouchers from them. My link gets you 10% off, and to be clear about it, I earn nothing from it: commission only starts at tier 3 and I am on tier 2. I bought everything in this post myself and No7 have no say in what I write about it.

What it is

The No7 Lift & Luminate Triple Action Serum Concealer is an 8ml liquid concealer with a doe-foot wand. It sits in No7's Lift & Luminate range, which is the one aimed at fine lines and uneven tone rather than the Pro Artist range that most of the rest of my No7 bits come from.

It comes in twelve shades. I use Light. I am fair, and shade is the one thing I would push you to match in person rather than ordering blind, because a concealer that is half a shade off is more obvious than a foundation that is.

RRP on the No7 Beauty site is £16.95 as of September 2026. I paid £12 for mine in Boots, so the price genuinely moves between the two and it is worth a look at both before you buy.

How I used it

Every day I wear makeup, which is most days, for just over two years now.

I use it in two places: under my eyes, and on any blemish or patch of redness that needs bringing down. I apply it after foundation, which for me is Estee Lauder Double Wear in 1W0, and I set the whole lot with the No7 Set The Scene loose setting powder.

I use a small amount. That is not me being virtuous about it, it is that this concealer punishes you for using more, which I will come back to.

What it did for my skin

The texture is the reason I keep buying it. It is genuinely lovely, thin and serum-like rather than thick, and it does not sit on top of my skin the way a heavier concealer does. When it first goes on, the finish is exactly what I want. Skin that looks like skin, with the bit I was worried about quietly gone.

For a small blemish it works well. Redness around my nose, a spot coming up, the general unevenness I have always had: it handles all of that and looks natural doing it. Nobody has ever asked me why I have a lighter patch on my face, which is the bar.

It also does not slide off, and my T-zone is oily, so that was a real question going in. Set with powder, it stays where I put it.

What I did not like

Two things, and they are related.

It settles into my creases by the end of the day. What looked smooth at 9am is visibly sitting in the fine lines under my eyes by early evening. I notice it when I catch myself in a mirror at about six o'clock. Setting it with powder slows this down but does not stop it. Two years in, on my skin, this is just what it does.

Its coverage has a ceiling. For minor things it is great. Ask it to cover something more significant and it struggles, and the natural instinct is to put more on, which is the trap. More product creases faster and looks heavier without covering much better. So you end up choosing between a blemish that is still slightly visible and a concealer that has gone into your lines by lunch.

I want to be plain about this rather than soften it, because "long-lasting" and "full coverage" are the two things people want from a concealer, and on me this is neither.

Who should skip it

• If you need serious coverage. Scarring, significant pigmentation, anything you want properly gone. This will not do it and layering it will not either.
• If you cannot touch up during the day. If you get ready at 7am and need to look the same at 8pm with no chance to check, pick something else.
• If your under-eye area is dry. Mine is not, but this is a thin formula and thin formulas tend to cling to dry patches. Prep would matter more for you than it does for me.

Is it worth the money?

At £12 to £16.95 for 8ml, and given how little you use each time, the cost per use is low. Mine last a long time. I have repurchased several times over two years and I have never felt like I was throwing money away.

Whether it is worth it for you comes down to which you care about more: how something looks when you put it on, or how it looks eight hours later. This one is excellent at the first and average at the second. I have decided I care more about the first, and I top up.

Would I buy it again

I already have, several times, which is a more useful answer than anything I could say about how I feel about it.

What would make me switch is finding something with this texture and this finish that holds through a full day. I have not found it yet. Until I do, this stays in my bag, creasing and all, and I would rather tell you that than sell you a version of this concealer that does not exist.

Common questions

Does it crease? On me, yes, by early evening, in the fine lines under my eyes. Powder slows it, nothing stops it. Two years of wearing it says this is the formula rather than a bad day.

How much coverage? Light to medium, in practice. A small blemish or some redness, fine. Anything more and it struggles, and layering makes the creasing worse rather than the coverage better.

What shade? I use Light, and there are twelve in the range. Match it in person if you possibly can.

How much is it? 8ml. RRP £16.95 on the No7 Beauty site in September 2026, and I paid £12 in Boots. Check both, the price moves.

Is it good for oily skin? It does not slide off my oily T-zone, so yes on that count. My creasing is a fine-lines problem rather than an oil problem.

Would you buy it again? I have, several times, over two years. That is the honest answer, complaints included.

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One honest note: I am a content creator, not a dermatologist. This is my experience on my own skin, oily through the T-zone and combination elsewhere, over about two years, and yours may behave completely differently. If you are dealing with ongoing breakouts, redness or any skin concern, please speak to a GP or a pharmacist rather than relying on makeup or on me.