For brands
Content that sounds like a person, not a press release.
I make short-form video and photography for beauty and skincare brands to run on their own channels. The kind where someone actually tells you what the product is like.
Based in Essex, working with UK brands. Happy to sign usage rights, work to a brief, and hit a deadline.

What I make
Deliverables
Short-form video
Vertical video shot for TikTok, Reels and your paid social. Unboxing, application, routine placement, or a straight talking-head review.
Photography
Clean product shots and in-use lifestyle images you can use across your site, email and organic social.
Honest review content
A real opinion after real use. It is worth more to you than a script read, and it is the only kind I make.
Written reviews here
A full write-up on this site, with the disclosure clearly shown. Only ever after a proper testing period.
The process
How it works
- 01
You get in touch
Tell me the product, the deadline, where the content will run and whether you need usage rights.
- 02
I try it properly
Nothing gets filmed on day one. I use the product for long enough to have something honest to say about it.
- 03
You get the files
Raw and edited, in the formats you asked for, ready to run. Revisions on anything that missed the brief.
Worth saying upfront
What I will not do
- Claim a product cured or treated anything. Cosmetics are not medicine, and those claims are not legal to make.
- Post a before and after that implies a result the product cannot deliver, or edit skin to fake one.
- Hide that a post is an ad or that a product was gifted. It gets labelled clearly, every time, because UK rules require it and because readers are not stupid.
- Say I loved something I did not. If it did not work for me, I will tell you privately rather than lie publicly, and we can part as friends.
Get in touch
Tell me about your product
Rates depend on the deliverables, the usage rights and the turnaround, so tell me what you need and I will come back with a price.
Email me
The contact form is not switched on yet. In the meantime the quickest way to reach me is straight to my inbox.
abbiem.mcdonnell@gmail.com