AbbieMcDonnell

For brands

Content that sounds like a person, not a press release.

I make short-form video and photography for beauty and skincare brands to run on their own channels. The kind where someone actually tells you what the product is like.

Based in Essex, working with UK brands. Happy to sign usage rights, work to a brief, and hit a deadline.

Abbie McDonnell holding a No7 paper shopping bag from Boots

What I make

Deliverables

Short-form video

Vertical video shot for TikTok, Reels and your paid social. Unboxing, application, routine placement, or a straight talking-head review.

Photography

Clean product shots and in-use lifestyle images you can use across your site, email and organic social.

Honest review content

A real opinion after real use. It is worth more to you than a script read, and it is the only kind I make.

Written reviews here

A full write-up on this site, with the disclosure clearly shown. Only ever after a proper testing period.

The process

How it works

  1. 01

    You get in touch

    Tell me the product, the deadline, where the content will run and whether you need usage rights.

  2. 02

    I try it properly

    Nothing gets filmed on day one. I use the product for long enough to have something honest to say about it.

  3. 03

    You get the files

    Raw and edited, in the formats you asked for, ready to run. Revisions on anything that missed the brief.

Worth saying upfront

What I will not do

  • Claim a product cured or treated anything. Cosmetics are not medicine, and those claims are not legal to make.
  • Post a before and after that implies a result the product cannot deliver, or edit skin to fake one.
  • Hide that a post is an ad or that a product was gifted. It gets labelled clearly, every time, because UK rules require it and because readers are not stupid.
  • Say I loved something I did not. If it did not work for me, I will tell you privately rather than lie publicly, and we can part as friends.

Get in touch

Tell me about your product

Rates depend on the deliverables, the usage rights and the turnaround, so tell me what you need and I will come back with a price.

Email me

The contact form is not switched on yet. In the meantime the quickest way to reach me is straight to my inbox.

abbiem.mcdonnell@gmail.com